Say hello to The Core.
Amy cut her teeth in sales & marketing while working in the garment industry in the 90's. At that time, she was the buyer of marketing services, not the provider. "I always felt there was so much room for improvement in leveraging the multitude of services required to drive successful campaigns and I was driven to find them or create them." Her techniques for managing catalog work flow and catalog design layout won attention and feature coverage in trade publications. "A few years later I decided to strike out on my own and trained in graphic design software and techniques." Amy's unique combination of high-octane workflow and graphic design artisty became the foundation for Wild Apple Design Group which opened for business in the year 2000.
"I have been very fortunate to have clients who come from diverse industries . . .from ice cream to aerospace." she says. "This allows me to stay nimble and to apply cross-media creative ideas for my client's. I love mixing it up."
Amy officially joined forces with Eric Belliveau and Rory Hurlburt in October 2011. Working under one roof means that we have great ideas, great project management and the latest/greatest in leveraging technology for marketing campaigns.
Eric worked in hotel and resort management as an event coordinator for big ski brands such as Vail Associates and formally American Ski Company throughout this early twenties. It was in 1997 while employed by a major ski destination in Vermont was when Eric was introduced to internet based marketing. In the late 1990s the ski industry helped shape internet-based destination marketing, and it quickly became evident this new marketing channel was the most effective way to stay connected with out-of-state customers.
This was when Eric discovered the potential of internet marketing and with his love for art and computers; digital marketing quickly became a passion. By year 2000 Eric transitioned from event management into web development and internet based marketing and since then has contributed to hundreds of web and cross media projects.
Today Eric spends most of his time with his creative team sculpting strategic internet based marketing campaigns and developing workflows to organize the delivery of content and monitoring trends and consumer sentiment.
Over 12 years designing for everything from web to print has taught me that when equipped with information and strategy you increase the value and viability of any well designed art. It's not enough to simply paint pretty pictures!
I started out in art originally pursuing comic book illustration. It was two years into chasing that passion when I realized that as a designer I had an opportunity to touch more industries and have a near infinite variety of projects.
Don't get me wrong, the kid in me still wants to draw Superman (and I do, just look in the margins of the notes I take in meetings...) but I found I really enjoyed the process of layout and design. There is a zen like quality when all the pieces come together, it’s very gratifying work to a creative soul.
I cut my teeth designing GUIs (Graphic User Interfaces) for high end control systems in smart homes and corporate board rooms. This gave me a real appreciation for end-user experience that I carried into web design.
At Wild Apple Design Group you won't see me too often during the first phases of a new project, but trust me, I'll be pouring over details behind the scenes during the production process. We joke around a lot at the office about that. When I come out after I've been pouring over design and code for 8 to 10 hours straight I must look like Quasimodo coming down from the belfry. I do make sure that I've covered the bases though, I'll be your best friend through the production process and beyond.
In my free time I draw, read, run, hike and listen to some of the nerdiest music you have ever heard.