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What we did...

Pecoy Homes is a premier residential home builder and remodeler in Western Massachusetts, The Berkshires, and Northern and Central Connecticut. They are best known for their stunning custom homes, the hallmark of their founder-Kent Pecoy. However in addition to this sterling reputation for custom, they also build and sell homes within sub-divisions. Each of these neighborhoods has a unique name, price point and lifestyle features which equates to many smaller brands under the one heading of Pecoy Homes.

In 2012, we created their most recent website. The task was to create a visually beautiful "headquarters" website that would allow for highly-effective cross-promotion of the sub-divisions. It had to think and act like a real estate website as well as be an excellent portfolio.

We also support the Pecoy Homes brand through print. Direct mail, invitations, corporate branding and tradeshow graphics are among just a few of the projects displayed here.

In 2009 Kent Pecoy was the builder for ABC's Extreme Makeover: Home Edition build of the Hill Family home in Suffield, CT. Wild Apple played a role strategically as part of the regional marketing team. We also donated the project website, merchandise design and a commemorative album design for volunteers of the project.

Pecoy Website