Display Campaign


Boost brand awareness and target the audience you need to promote your business!

This is a fully managed service, created to help you take advantage of the digital advertising landscape. Using industry-leading technology, our team will create the banner ads for your business, manage the ads campaign, and set up monthly reporting so ad performance can be tracked.

By engaging new customers with ads based on their browsing behavior and the content they’re already consuming, display advertising is an excellent way to promote and raise awareness.

Display ads act as billboards creating brand awareness for businesses.

Display ads target online users through demographics like their age, gender, interests, location, and the likelihood of becoming a customer.

Monthly reporting allows you to track the interactions with the display ads, and use the data to strengthen the effectiveness of the campaign.

How does it work?

Information needed to launch the campaign is collected in an order form that we provide.  Our team will collect any design assets needed and provide a proof to the ad creative and landing page (if applicable) for your approval. We allow two rounds of revisions with no additional charges, additional revisions to the creative will incur a fee.

Reporting, our team will upload the first campaign report into the your Business Center two weeks after the campaign launches. Following the two week report, you will receive live access to campaign reporting.

Install tracking codes, we will need to access your site’s Google Analytics to understand the actions people are taking once they arrive and to install a tracking code that will allow us to track phone numbers, conversions, and more. 

FAQs

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What targeting options are available through display?
  • Geo-targeting - Targeting a specific city, zip codes or radius)
  • Geo-fence Targeting - Retarget customers who visit or commute through any business’s location.
  • Competitor Targeting - Can be used to target your competitors.
  • Category Contextual - Targeting on sites with content relevant to your industry
  • Keyword-level Contextual - Targeting content with terms relevant to your industry
  • Keyword Search Retargeting - Targeting terms relevant to your industry.
  • Site Retargeting - Targeting users who have previously visited your website as they surf the web. This is an addon to another strategy.
  • Behavior/Demographic Targeting - Targeting users based on demographics or interests
  • Event Targeting - Target visitors of an event with your message up to 30 days after the event. Recommended as an addon with Keyword Search retargeting so we can also target people searching for the event you are interested in
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What technology do you use for your digital ads?

We take advantage of the following technologies: geo-fencing, geo-conversion zones, IDFA (unique device IDs), in-app display advertising networks, programmatic bidding, landing page analytics, conversion-optimized landing pages, tracking pixels, and dashboard KPI reporting.

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What you need to get started?

We will provide a detailed order forms with a wide range of questions including assets we need to source for the display ads.

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Minimum term requirements

A minimum three-month commitment is required and reset to one month recurred billing after the first three months.

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How often can I make changes to my campaign?

After the launch of a campaign, one round of revision can be done free of cost for every 3 months. Additional revisions would incur a flat fee depending on the revisions requested.


Display Ad Example