BHN

Behavioral Health Network (BHN) is a leading provider of comprehensive behavioral health services, supporting individuals and families across a wide geographic footprint throughout Western Massachusetts. With a complex array of programs and services intersecting with various locations, BHN is dedicated to improving lives through mental health, substance use, and developmental disability support. Their mission requires clear communication and accessibility to ensure that clients, families, and stakeholders can easily navigate their offerings.

We are proud to have partnered with Paul Robbins Associates on a total rebuild of BHN’s digital presence, starting with branding and print identity, and extending to the development of multiple websites.

Identify

BHN has plenty of moving parts from programs to locations and more. As part of the branding package we've developed logos that match BHN's many facets.

Brand Guidelines

A big part of our challenge with bhn was to establish a very solid and easy to understand brand guideline that all branches of their organization could refer to and keep them all on the same page with their marketing and awareness campaigns.

Keeping Pace

From Annual Reports, Newsletters, Banners and more, these print pieces prove that in a digital age, print still matters. With these critical communication assets bhn keeps their internal staff and the public informed on what's happening in their great organization.

website rebuild

One of the biggest challenges for our web design crew was figuring out how to manage BHN’s super detailed network of services, programs, and locations. We wanted to make this crucial info easy to access and simple to keep current. That’s why we integrated Airtable, a modern relational database, which lets the BHN team handle the data driving program searches, location maps, support groups, and more. Instead of wrestling with hundreds of pages, Airtable connects to templates in our Breeze platform to create dynamic pages automatically.

Dedicated Employment Site

An organization as big as bhn has a lot of HR requirements and so we developed a portal site specifically for employment. This site acts as a gateway and introduction for anyone seeking a job with bhn. We built the site to be responsive and easy to navigate across all screen sizes.

BHN Times

BHN Times transforms the traditional annual report from a static document into an interactive, digital narrative that resonates with employees. The website highlights staff contributions through features like employee spotlights and leadership messages using video.  Accessibility is a cornerstone of BHN’s digital presence, and BHN Times is built to comply with best practices and standards like Section 508 of the U.S. Rehabilitation Act and WCAG 2.0 Level AA guidelines.