Earth Movers 

Excavation & Septic

We love collaborating with small, local businesses—especially those with a strong sense of community and tradition. When RJ took over his family-owned business, he recognized the importance of establishing a compelling online presence and reaching the right local audience. That’s where we stepped in, working closely with RJ to craft a customized strategy to build his digital footprint, and drive targeted traffic to support his business’s growth online.

website

RJ had a domain name and business email, but aside from a Facebook page, his online presence was minimal, so we started by identifying his core services and developed a website with key landing pages allowing us to kickstart digital marketing efforts while continually adding more content as the business expanded.

local seo

Earth Movers initially had no online presence, so we started by setting up a Google My Business profile that clarified their key services and target towns, we then synchronized this information with their new website and integrated a listing service to distribute the business across multiple trusted online directories and platforms.

online reviews

Before jumping into online ads, we focused on building up the brand and getting some real reviews—so we made it easy for RJ and his wife Kara, who helps handles the admin side, to start gathering customer feedback and building trust right away. To make sure all the great reviews stood out, we even pulled Google reviews directly onto their website.

Google ads Campaign

Because RJ’s business serves specific towns, local SEO alone wasn’t enough to drive consistent traffic—so we launched a Google Ads campaign that was precisely geotargeted to the exact communities he wanted to reach. With the website built, key landing pages ready, and positive online reviews already in place, this targeted approach helped generate a steady flow of qualified leads.

Earth Movers Excavation & Septic, based in Wilbraham is your local trusted partner for site work, septic, digging, drainage, hydroseeding, trucking, and excavating for residential and small commercial.  Visit www.earthmoversexcavation.com.

Do you like the workflow we designed for RJ? Wondering what Wild Apple Design Group can do for your service-based small business? Reach out today to discover how our innovative, tailored web design and digital marketing solutions to attract more customers, build trust, and grow your brand online.