A New Throwback
The Redhead Piano Bar is an institution in Chicago. This landmark spot is being taken on the road and brought to more cities. We took on the challenge to modernize the logo while still paying homage to the original as it makes its home in new cities.
A brand guide was developed to keep the branding consistent no matter what city a new Redhead might appear in. All usages including social media are outlined and features accompanying typography and palette rules.