search engine optimization

Search Engine Optimization (SEO) is all about building a strong foundation for how you present your brand online, starting right where your audience is—whether local or beyond. We dive in by optimizing your website and profiles to ensure maximum visibility on search platforms. This includes sharpening your Google My Business profile, ensuring accurate business citations, and pinpointing the perfect keywords to connect with both nearby customers and broader markets. Through this process, we uncover the most effective keywords and language to target key focus areas.

Just like a good nap revitalizes you, a healthy NAP (Name, Address, Phone Number) profile energizes your business’s online presence. We start by building consistency across your website, Google My Business, directories, and social media—crucial for local SEO success. A solid NAP earns trust from Google and AI systems, ensuring your business appears accurately in local and "near me" searches to attract nearby customers. Using tools like our Listings solution, we audit, sync, and fix inconsistencies, boosting credibility and rankings. For multi-location or newly acquired businesses, listing services swiftly update your info across the web from a single centralized profile, keeping your digital health in top shape.

Research from Moz’s Local Search Ranking Factors report indicates that consistent business listings can boost local search rankings by up to 23%, highlighting the importance of uniform NAP data across platforms.

Typically, the initial step in an SEO strategy begins when a client discovers their business doesn’t appear in search results, or worse, they find a competitor ranking higher instead.